stephan_ford_pict
About me

Strategic Digital Director & Producer

Results-oriented digital leader with over 2 decades of experience driving conversion and sales growth through data-driven optimization strategies. Proven track record of success in e-commerce management, digital marketing, and client relationship management. Skilled in leading cross-functional teams and managing complex projects across diverse industries. Adept at identifying opportunities for process improvement and implementing innovative solutions to achieve business objectives.

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Strategic

Analyzing trends and behaviors to formulate strategy

Performance Focused

Agile SCRUM Certified with Design Thinking practice

Problem Solver

Develop strategies that solve business problems

Experience

E-commerce Manager, HPM Building Supply

October 2021 ─ March 2024
  • Consulted leadership stakeholders on e-commerce integration program, resulting in streamlined online order management processes.
  • Documented functional requirements and operation procedures, facilitating effective training for operations partners.
  • Improved user experience and automated user journey notifications, promoting increased customer satisfaction and engagement.
  • Managed product data enrichment process on PIM platforms to enhance online product listings and drive sales.

Director of Digital Solutions, MVNP Advertising

November 2014 ─ August 2021
  • Led digital campaigns and solutions, including strategy development, lead generation, website development, and performance measurement.
  • Directed lead generation campaign that generated $300MM in real estate sales in 5 days, exceeding client expectations.
  • Achieved sustained 32% e-commerce hospitality room booking conversion rate, outperforming industry average.
  • Increased lead generation by 200% across B2B and B2C property insurance products.

Director of Digital Production, Swirl Advertising - San Francisco

August 2013 ─ November 2014
  • Directed Walmart group team on $8MM portfolio of project programs, optimizing processes and achieving significant account growth.
  • Pitched, closed, and contracted Walmart accounts, establishing agency as a preferred partner.
  • Scaled Walmart account to become the agency's most profitable within 6 months, earning recognition in industry publications.

Senior Program Manager, Salesforce - San Francisco

July 2012 ─ July 2013
  • Managed programs across every Saas product while working with Marketing, Sales, and Product teams to improve and scale to achieve business goals.
  • Collaborated strategically with Marketing, Sales, and Product teams to achieve 30% YoY growth.
  • Doubled SMB Dreamforce attendance through internal and external campaign channels.
  • Drove incremental growth through A/B testing and optimizations of Salesforce.com website redesign.

Senior Interactive Project Manager, CBS Interactive - San Francisco

April 2010 ─ July 2012
  • Oversaw project programs by ensuring effective communication and timely delivery of tasks between sales, creative, technical, data science, and legal teams.
  • Delivered over 80 co-branded digital campaigns that exceeded benchmark performance.

Freelance Senior Interactive Project Manager, Giant Advertising- San Francisco

December 2009 ─ April 2010
  • Delivered a mobile app to assist doctors with pulmonary arterial hypertension symptoms and treatment.

Founder/Partner, Mojo9.com - San Francisco

November 2008 ─ December 2009
  • Built a social e-commerce website by partnering with a peer-to-peer platform company to reach proof of concept.

Freelance Interactive Manager, Organic/Traction/Eleven Inc/Real Branding - San Francisco

August 2007 ─ November 2008
  • Delivered a website for SanDisk, a digital campaign for Foster Farms, an intranet for Adobe & countless ads for Choice Hotels.

Senior Account Executive, Solzer Studios - San Francisco

November 2005 ─ August 2007
  • Managed a $1.25MM portfolio of business while onboarding $300K in new business.

Senior Account Executive, Schawk Worldwide, Inc. - San Francisco

March 2001 ─ November 2005
  • Managed a $3MM portfolio of business while onboarding $500K in new business.

Account Executive, Vertis, Inc. - San Francisco

November 1998 ─ March 2001
  • Managed $1MM portfolio of business while supporting senior AE teams technical prepress programs.

Freelance Studio Director, TBWA/Chiat Day - San Francisco

July 1998 ─ November 1998
  • Made sure that studio content complied with production requirements for print, web, and broadcast.
Skills
Program & Project Management
Ecommerce Management
Team Development & Management
Marketing Strategy
Lead Generation
User Experience Design
Process Improvement
Analytics Planning Implementation & Analysis
Search Engine Optimization (SEO)
Web IT Consulting & Implementation
Education/Affiliation

Saddleback College

1990 - 1992
Mission Viejo, CA

Professional Scrum Master

Certified

Six Sigma

Certified

Dale Carnegie Sales Training

Certified

Sales & Marketing Executives of Hawaii (SME)

Board Member

American Advertising Federation of Hawaii (AAF)

Speaking Engagements

Mālama Rising

Community Outreach Board Member
Reference

"Stephan is the type of professional I will always bring in to handle my projects. His integrity is unquestionable, his expertise is considerable and he always delivers results in time and on budget. Because of this, I moved my business when he moved from one company to another, that is the level of trust I wish I had with all of my resources."

~Joseph Tsang, Producer at Walmart eCommerce
Reference

"Stephan is friendly, professional, energetic and focused on doing everything it takes to make an idea come to fruition. I've been with him as he's called on clients and was always impressed with his easy capture of his client's needs and translating them to the production crew. As a client, I would definitely want an account/project manager like Stephan on my side. As a colleague, he's a pleasure to work with."

~Bret Linford, Senior Manager Media Production at Athleta

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